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Making A Positive First Impression – In Person or Online

“You only get one chance to make a first impression.”

No doubt you’ve heard this phrase at some point or another. Whether it was your parents giving you dating advice or a professor helping you prep for a job interview, this saying is both obvious (of course you only get one chance, it’s a first impression) and insightful. But with so many of our personal interactions happening via mobile phones, social networks and the internet, when does that first impression occur?

First Impressions via Phone

I know it may seem a little old fashion, but some people still pick up the phone and call. If you’re a small business owner, every time the phone rings you could be talking to a new client for the first time. Answer politely and speak clearly. Smile while you’re on the phone (it helps the inflection of your voice). If you commit to do something, make a reminder after the call and follow through. This interaction will most closely mimic a face-to-face meeting, so it will often be the easiest.

First Impressions via Social Media

Whether it’s television, commercials, billboards or direct mail, you can’t escape Facebook, Twitter and other social media sites. This means that more and more of your future customers will be encountering you here. What are people saying on your Facebook wall? Are you responding to mentions on Twitter? How are your reviews on Yelp or Google Reviews? Monitoring and participating in these discussions will help you make a better first impression.

First Impressions via Your Website

Google is the first place most people look for information about pretty much everything. If they find you, the first place they’ll go is your website. Does your site look credible? How easily can people find what they’re looking for? Do you make the buying process quick and painless?

For example, consider this site that sells tungsten wedding bands. First, the site has a very simple layout with related content, no distractions and a clear call-to-action. Second, the navigation along the top of the site is clearly organized by gender and style. Lastly, the “Buy Now” button is very clearly placed on all product pages so you know the price and how to proceed.

Phone, social media and your website are all great opportunities to make a positive first impression. With a few simple tweaks you can improve these channels and improve your business.

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Why Your Business Should Care About OSHA Training

Guest Post by Steve of ClaimCompass.com

Accident and hazard issues are some of the most detrimental and frequently occurring problems in the workplace today. Often people are injured or killed because of simple errors in judgment and protocol. For instance, years ago a warehouse worker at a business in Utah had his leg run over by a 10,000 lb forklift. The reason this happened? He forgot to set the parking brake on the machine and it rolled forward after he got out.

Since 1970, the Occupational Safety and Health Administration (OSHA) has operated on the basis of teaching good work habits to workers and supervisors throughout the United States. Their focus on keeping things clean, safe and orderly helps many jobs to remain free of serious hurt or deathly injury. Fines are imposed to encourage strongly the cooperation of all companies and employers.

Sadly, such a straightforward and simple guideline is not enough. Regardless of which rules and regulations are set on companies and individuals by OSHA, rules are not enough to ensure safety. Fines and inspections have only marginal affect on performance. The true way to get employees to be safe is to be safe as a manager and a company. Attitude reflects leadership on all levels.

Take for instance, a company like the one with the forklift episode. This company holds a safety meeting every month for an hour before work. The meeting covers topics from company fiscal standing to individual activities and a section on safety training. Once the meeting concludes, everyone goes out and works in the warehouse lifting steel and operating heavy machinery like cranes and forklifts. But there is a problem.

In this scenario, each employee can see the warehouse manager doing things preached against in the meetings such as speeding on forklifts, operating them in reckless fashion. In the yard, some see him lifting things in dangerous ways with body and machine. When he does repairs while in a man basket rigged to be on the forks of a lift, he doesn’t wear his harness.

Each of these observances speak volumes to the other workers. The loudest message of all is: safety doesn’t matter if I am in a hurry or I am having fun. A stern warning of “I am the boss” won’t do anything to correct it because the idea of being able to get away with it just trickles down the ladder. If the boss can do it, we can do it – if he doesn’t find out.

Safety requires training on all fronts. People need to be aware of potential hazards and possible solutions in crises. But nothing with substitute for the lack of caring that an absent minded or indifferent to rules boss will display. Employees will respond to the way they are treated. If they receive a fair shake and an honest example to follow, they will perform their labors carefully and methodically. If they are under the care of an unsafe supervisor, someone is going to get hurt.

Often, the mentality of management is to clean up a place right before an inspection and pass with flying colors. Yet, the point isn’t to look good for the inspectors – they come to make sure things are safe. If that is only a façade, the managers are simply hurting the company and its employees through lack of a real vision of safety. If safety doesn’t matter to the bosses, it won’t matter to the subordinates.

That is why there are the 30 hours training courses sponsored by OSHA. These courses instruct employers and supervisors on what a safe environment is and how to create it in their own companies. This is important in order to keep a workplace safe. By knowing what is safe and what is not, a truly caring employer will strive to avoid those pitfalls that will injure employees and tarnish reputations. These powerful courses will help create a vision of what should be done about safety in the minds of supervisors and managers. They will create a domino effect that travels throughout the work site and inspires people to work with that same mindset.

All supervisors and employers should take part in this training for the sake of the company, and the people who work there.

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Small Business and Marketing [Infographic]

By now, the word is out and most small business owners know that the internet is the future of their marketing efforts. However, many of them are still left wondering how to leverage the power of social media and online marketing to get ahead.

Check out this infographic by SEO.com SMB to get some quick facts and stats on the topic:

Small Business and Marketing - Infographic

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Does Your Company Need a Workplace Safety Plan?

As part of the business planning process, depending on the type of business you may need a workplace safety plan. Here is an overview of the issue presented by www.osha30.com:

There are actually two issues here: (1) How to develop a workplace safety plan for your company, and (2) Why such a plan is important, if indeed it is.

Let us look at things backwards here for a moment; after all, if a company safety plan isn’t important, there’s not much reason to figure out how to develop it. So – how to measure value. There are 14,000 voices that would speak to its value if they could: they belong to the men and women who lost their lives in workplace-related accidents during 1970, the last year before OSHA. We can’t ask them – but we could ask their children. Or we could ask every boss who has had to train someone new to take the place of someone injured or dead, and we would find them speaking of the human toll, and of the costs of lost manpower and productivity as well.

Enough said: safety is important. Forty-plus years of building a safer workplace has brought to us a deeply-held conviction that safety is more than good; it is every worker’s right. So how do we make our workplaces safe?

To create a safer place to work, begin by looking for gaps – supervisors who don’t support safety standards, or a lack of funding for even simple safeguards – stairway handrails, lighted landings and corners, protective goggles or hardhats. Then gather the data: how many and what sort of accidents are happening where and how often, for example, or where is safety gear being consistently worn or not worn, and are there accident records that reflect such safety practices – that sort of thing. Begin to get management on board by showing them how they benefit from less lost time and injury. Start requesting safety classes. Increase awareness and foster a sense of personal responsibility among workers across the board, and you will begin to be able to redefine the culture in which you work. This is the single most important thing that can happen in creating a workplace safety plan.

The best safety plans at any workplace are going to focus on recognizing hazards and understanding the amount of risk they pose. Each worker should be looking for what can hurt him, what can hurt others, probability of an injury, how severe can the injury be. Where there are too many hazards and too much risk, alternatives must be found. People should never be too willing to accept risk; rather, they should be constantly looking for safer solutions.

Here is a proactive pathway, focused on the prevention of fatalities and serious injuries, which can be adapted to almost any situation and still remain fluid and workable:

1. Identify the hazard or group of hazards that need to be addressed. Bring all the stakeholders to the table and together fashion a workable plan of change. Plan on meeting as often as necessary to develop the plan fully.
2. Make sure the plan meets all of the State OSHA requirements.
3. Make equally sure that the plan meets all of the Company requirements, which may in many cases exceed OSHA standards.
4. Institute and oversee comprehensive training of all employees, taking particular care that each subgroup of workers understands this new safety plan in the context of his or her situation.
5. Now – finally – move to fully implement the plan. Bring it up as quickly or as slowly as needed.
6. Verify that the plan is actually working. Talk to people. Document issues that arise during the initial startup period.
7. Validate the program; in other words, react to issues that may arise, monitor the outcomes from the changes brought about by the new way of doing things, and look carefully for any unintended effects, good or bad. Take corrective action as needed.
8. If at some point you see that your plan is not working in whole or in part, cycle back through steps 4-8. Change what needs changing and try again, as many times as it takes. Be willing to listen to what is being said.


Do not forget to review your safety plans regularly: look for things like the impact made by new personnel, a change in area hazards or risks, new equipment, etc; stay aware. Remember, safe workplaces are no accident. Be sure to consider if you need a workplace safety plan in your business plan.

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7 Tips to Keep Your Website Fresh

Guest Post on behalf of StruckAxiom, a creative agency that builds brands. Learn more at http://struckaxiom.com/about.

In the early days of the internet it was common for businesses to have relatively static websites. Simply having a presence that told people what you did and how to get in touch with you was enough, and the online realms of commerce and community hadn’t merged yet.

Well, those days are over! Because technology and consumer behavior are shifting so rapidly now, businesses must deal with the challenge of keeping up. Successful websites now are those that are truly useful to the visitors. They offer a reason to keep coming back. If visitors to your website don’t see anything new after a few visits they may not return.

So how do you know if it’s time to update your site? That’s the easy part. Depending on what kind of business you do, if you haven’t made some changes within the last day to the last week, it’s time to update. The more difficult questions are how much should we update, and how? It could be as simple as adding a few keywords to some web copy, or as intensive as designing a new site from the ground up and integrating it with your database. I divide updates up into three categories: content, layout, and overhaul.

Content Updates

All websites should be updated at least weekly. This is fine for say, a local landscaping company. Many sites however, are updated several times an hour based on the type of relationship they’ve created with their customers. Updating more frequently means more work, but when done right it can really pay off. It may be tough to come up with new content, especially for small and medium sized local businesses, so here are a few suggestions:

• Promotions- Put up a printable coupon or a discount code, or just announce a sale that they can’t find out about anywhere else.
• Testimonials – A picture and experience from a real, live satisfied customer is a great thing to post. Try adding one a week. You can even link to third party sites that have positive reviews about your business.
• Informational articles – You’re probably an expert in your business and have valuable information to share. If you’re the local landscaping company, try posting a few how-to gardening articles. You can even offer to show your customers how to do it the next time you come by.

Layout Updates

If your site works but it’s just ugly, you need a layout update. This involves changing the general look and feel of your site. If your website is template-based you may be able to do this yourself, but you don’t want to make it look too different because you could confuse people. There needs to be some consistency between old and new. A professional graphic or web designer will know how to give your site the best look, even if they simply recommend an appropriate template for you.

Overhauls

At some point, if your business is successful, you will outgrow your first website. You may need to add eCommerce functions or scale up to handle more traffic, or move your hosting in house. Overhauls are heavy on the technical, content, and design updates and require significant resources to be done properly. They often coincide with complete rebranding events for the whole company. When you reach this point, you can’t afford for your site to look unprofessional, outdated, or cookie cutter.

Updating and SEO

Occasionally people worry that updating their sites will hurt their search engine positions, however when done right, updates have a positive effect on your Google rankings. The algorithms search engines use are designed to put the most useful sites at the top, so better content means better rankings. If you already enjoy a good ranking, you can hold onto it by ensuring that you maintain the proper keyword density in any new copy and using redirects that seamlessly pass visitors through your old page addresses to any new pages you have created.

Analytics Packages

Finally, I recommend that you start using a website analytics package. They track useful statistics about your site like how many visitors at what times and from what regions. For most small and medium sized businesses, Google Analytics is the best option because it’s free and provides most of the data you’ll need. Website analytics can be a powerful tool for understanding what’s working for you and what needs to be updated.

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