“You only get one chance to make a first impression.”
No doubt you’ve heard this phrase at some point or another. Whether it was your parents giving you dating advice or a professor helping you prep for a job interview, this saying is both obvious (of course you only get one chance, it’s a first impression) and insightful. But with so many of our personal interactions happening via mobile phones, social networks and the internet, when does that first impression occur?
First Impressions via Phone
I know it may seem a little old fashion, but some people still pick up the phone and call. If you’re a small business owner, every time the phone rings you could be talking to a new client for the first time. Answer politely and speak clearly. Smile while you’re on the phone (it helps the inflection of your voice). If you commit to do something, make a reminder after the call and follow through. This interaction will most closely mimic a face-to-face meeting, so it will often be the easiest.
First Impressions via Social Media
Whether it’s television, commercials, billboards or direct mail, you can’t escape Facebook, Twitter and other social media sites. This means that more and more of your future customers will be encountering you here. What are people saying on your Facebook wall? Are you responding to mentions on Twitter? How are your reviews on Yelp or Google Reviews? Monitoring and participating in these discussions will help you make a better first impression.
First Impressions via Your Website
Google is the first place most people look for information about pretty much everything. If they find you, the first place they’ll go is your website. Does your site look credible? How easily can people find what they’re looking for? Do you make the buying process quick and painless?
For example, consider this site that sells tungsten wedding bands. First, the site has a very simple layout with related content, no distractions and a clear call-to-action. Second, the navigation along the top of the site is clearly organized by gender and style. Lastly, the “Buy Now” button is very clearly placed on all product pages so you know the price and how to proceed.
Phone, social media and your website are all great opportunities to make a positive first impression. With a few simple tweaks you can improve these channels and improve your business.








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